Take 5 Oil Change Launches New ‘Take 5 Clive’ Advertising Campaign Nationwide
New campaign injects humor and energy into oil changes with a fun, relatable brand personality
Take 5 Oil Change, a leading automotive service provider offering quick, convenient and reliable oil changes and car maintenance, has unveiled its latest advertising campaign with a new brand character at its center, “Take 5 Clive.” Developed in partnership with Dagger, an agency renowned for delivering impactful, innovative creative and advertising strategies, the campaign introduces Clive, a fun and relatable representation of Take 5 Oil Change’s customer who reacts with genuine surprise and enthusiasm as he experiences Take 5 Oil Change’s seamless service. The inaugural 30-second TV spot can be viewed here.
“With Take 5 Clive, we’re bringing our differentiated customer experience to life in a way that’s fun, relatable and showcases the great value of our offering,” said Mike DeTrana, vice president of marketing at Take 5 Oil Change. “Clive is a representation of how we want customers to feel when they discover how simple and convenient their oil change experience can be. Through humor and real-life moments, this campaign highlights what makes our brand and service stand out—speed, friendliness and simplicity.”
Take 5 Clive is the voice of the customer, reacting with genuine surprise and enthusiasm as he experiences Take 5 Oil Change’s seamless service. His signature catchphrase, “Get out!” captures the delight many customers feel when they realize how effortless car maintenance can be. Clive is a charismatic, upbeat, and relatable character who embodies the spirit of a busy yet fun-loving individual. He’s the everyday person juggling life’s responsibilities, always looking for ways to make things easier. Whether he’s on his way to work, taking the kids to school, or preparing for a road trip, Clive embraces efficiency and convenience that Take 5 Oil Change offers. He brings humor, positivity, and a touch of awe as he experiences the effortless process of getting his oil changed at Take 5 Oil Change.
Through this campaign, he will also share fun and practical content, including the “Clive’s Top Five” series, where he highlights his top road trip snacks, car maintenance hacks and time-saving tips. The campaign is rolling out across digital, social, TV, audio, and in-store channels.
The collaboration with Dagger was driven by Take 5 Oil Change’s goal to partner with an agency with a proven track record of crafting data-driven campaigns tailored to a diverse range of consumers. Dagger’s creative approach ensures Clive’s presence remains top-of-mind and dynamic across multiple platforms. Whether he’s engaging with audiences on social media, reacting to promotions in digital banners, or sharing his excitement in TV spots, Clive serves as a relatable figure who turns routine car maintenance into a moment of enjoyment.
“Take 5 Clive is like that friend who just discovered something amazing and can’t wait to tell you about it. In this case it happens to be a really fast and efficient oil change experience,” said Al Patton, chief creative officer at Dagger. “In a time when most people are living with jam-packed schedules, any moment that goes super smoothly and gives you some time back is one to be celebrated.”
The Take 5 Clive campaign, now showing nationwide, reinforces Take 5 Oil Change’s brand promise: making oil changes not just easy, but something to smile about.
The inaugural 30-second TV spot can be viewed here, with additional information at https://www.take5.com/oil-change/clive/.
ABOUT TAKE 5 OIL CHANGE
Founded in 1984, Take 5 Oil Change® pioneered the stay-in-your-car oil change, transforming the industry with its fast and simple service model. What began with just a few locations has now expanded to over 1,000 company-owned and franchised service centers across North America. Take 5 Oil Change is known for its fast, friendly service, completing oil changes in just 10 minutes on average, while also checking tire pressure and topping off vital fluids. As part of Driven Brands™, the largest automotive services company in North America, Take 5 Oil Change continues to grow its presence across the U.S. and Canada. For more information or to find a location, visit take5.com or follow along on Facebook and Instagram. To learn more about Take 5 Oil Change franchise opportunities, visit take5franchise.com/.
ABOUT DRIVEN BRANDS
Driven Brands™, headquartered in Charlotte, NC, is the largest automotive services company in North America, providing a range of consumer and commercial automotive needs, including paint, collision, glass, vehicle repair, oil change, maintenance and car wash. Driven Brands is the parent company of some of North America's leading automotive service businesses including Take 5 Oil Change®, Take 5 Car Wash®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, Auto Glass Now®, and CARSTAR®. Driven Brands has more than 5,000 locations across 13 countries, and services over 70 million vehicles annually. Driven Brands' network generates approximately $2.3 billion in annual revenue from more than $6.4 billion in system-wide sales.